Value Add Investors

CFP works with dedicated, committed professionals like you to build on your current success. We can expand your success by providing capital, senior management expertise and specific market knowledge through our extensive contact base. Our partners include accomplished business executives, entrepreneurs and investors skilled in building successful businesses, both franchised and non-franchised.

CFP is confident that your company will benefit from our financial and managerial resources. The CFP professionals available to fill senior management positions will bring a wealth of knowledge and expertise.


Robert Kushell

Mr. Kushell is one of the foremost authorities on franchising and franchise relations in the nation. With over 30 years experience in the franchising industry, he is currently president of Kushell Associates. Kushell Associates' services include franchise systems development, franchise recruitment & placement and franchise expert witness provision.

Mr. Kushell is also founder and former CEO of Dunhill Personnel System, one of the largest and most prestigious middle management recruitment services in North America. Dunhill was sold to Transworld Corporation in 1984, and Mr. Kushell remained on as president until Dunhill reached 350 franchised units.

Mr. Kushell is a former director of the International Franchise Association and a past member of the Young Presidents Organization. He graduated from Cornell University with a degree in Psychology.

Rindge Leaphart

Mr. Leaphart has solid hands-on experience in operations, sales, marketing and finance across several industries. As Vice President, Operations of a B/E Aerospace facility, Mr. Leaphart managed a 300-person manufacturing operation with $95 million in revenue. As Vice President, Sales & Marketing of a division of B/E Aerospace, Mr. Leaphart managed a 10-person sales team and was responsible for revenue of nearly $40 million.

Mr. Leaphart's work experience also includes previous employment with Siemens and Arthur Andersen LLP. Mr. Leaphart is a graduate of Northeastern University and received an MBA from Harvard Business School.

Jeff Rosenfeld

Jeff Rosenfeld is the co-founder and managing partner of Kessev Finance, a corporate finance boutique that structures customized financial solutions for franchisors, franchisees, and other multi-unit businesses. Kessev has raised more than $330 million for its clients. Kessev also completes assignments in mergers & acquisitions, valuations, spin-offs and other financial advisory services.

Mr. Rosenfeld has extensive experience with numerous franchising concepts and is a frequent speaker and commentator on business issues impacting the franchising industry. Mr. Rosenfeld is a graduate of the Wharton School of the University of Pennsylvania.

Joseph "JW" Williams

Mr. Williams is a co-founder and principal of Wakefield James Management Group, an investment firm formed to acquire manufacturing/distribution companies in the Southeast. Wakefield James acquired its first company, one of the leading niche building products companies in the Southeast, in 2002. Mr. Williams co-led Wakefield James' 2006 acquisition of its second company, Artistic Stairs Ltd, North America's largest provider of turnkey staircase and railing solutions to large and custom homebuilders. Mr. Williams serves as President of Artistic Stairs.

Prior to Wakefield James, Mr. Williams worked at Konica Corporation, Texas Instruments and the investment bank Donaldson, Lufkin & Jenrette. A North Carolina native, Mr. Williams has a BS in Industrial Engineering from Stanford University. He received an MBA from the Harvard Business School with a focus on Entrepreneurship and General Management.

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